Privacy Policy

1. Data Controller

FreshBet Login operates as the data controller responsible for your personal information. We process data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Any questions regarding data handling may be directed to our Data Protection Officer through the contact details available on our platform.

2. Information We Collect

We collect personal data through various interactions with our services. The categories of information gathered include:

• Identity data: full name, date of birth, username
• Contact data: email address, phone number, residential address
• Financial data: payment method details, transaction history, account balance
• Technical data: IP address, browser type, device identifiers, session logs
• Usage data: pages visited, features accessed, time spent on site
• Verification data: copies of government-issued identification and proof of address, collected to comply with Know Your Customer (KYC) requirements

We do not collect special category data unless explicitly required by law or regulatory obligation.

3. Legal Basis for Processing

FreshBet Login processes personal data on the following legal grounds:

• Contractual necessity: to create and manage your account and deliver services you have requested
• Legal obligation: to fulfil requirements imposed by the UK Gambling Commission, anti-money laundering legislation, and tax authorities
• Legitimate interests: to detect and prevent fraud, improve service quality, and maintain platform security
• Consent: for optional communications such as promotional emails, where you have actively opted in

4. How We Use Your Data

Your personal data is used for clearly defined purposes:

• Registering and verifying your account
• Processing deposits, withdrawals, and other financial transactions
• Complying with responsible gambling obligations, including self-exclusion management
• Responding to support requests and resolving disputes
• Conducting identity verification and fraud prevention checks
• Sending service-related communications, such as account notifications

Where you have provided consent, we may also send information about promotions and offers. You may withdraw this consent at any time through your account settings.

5. Data Sharing and Third Parties

FreshBet Login does not sell personal data to third parties. We may share your information with:

• Payment processors to facilitate transactions
• Identity verification providers for KYC compliance
• Regulatory authorities, including the UK Gambling Commission, where legally required
• IT and security service providers operating under strict data processing agreements

All third-party processors are contractually required to handle your data in compliance with applicable UK data protection law.

6. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected. The following retention periods apply:

• Account data: retained for a minimum of five years following account closure, in line with anti-money laundering regulations
• Transaction records: retained for seven years to meet financial reporting obligations
• Marketing preferences: retained until consent is withdrawn

Upon expiry of the applicable retention period, data is securely deleted or anonymised.

7. Your Rights

As a UK resident, you hold the following rights in relation to your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your data where no legal obligation requires its retention
• Right to restrict processing: request that we limit how your data is used in certain circumstances
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests

To exercise any of these rights, submit a written request through the designated contact channel in your account. We will respond within 30 days.

8. Cookies

FreshBet Login uses cookies and similar tracking technologies to maintain session functionality, analyse usage patterns, and improve service delivery. A separate Cookie Policy provides full details on the types of cookies used and how to manage your preferences.

9. Changes to This Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. Significant changes will be communicated via email or a prominent notice on our website. Continued use of FreshBet Login following any update constitutes acceptance of the revised policy.

Last updated: January 2026