At FreshBet, we recognise that gambling carries inherent risks. This document sets out our responsibilities toward players, the tools available to help you manage your activity, and the steps we take to prevent harm. Gambling should remain a form of entertainment — not a financial strategy or a response to stress.
FreshBet operates under a licence issued by the UK Gambling Commission. Compliance with the Commission's social responsibility requirements is not optional — it forms the foundation of how we operate. We are required, and committed, to identify customers who may be experiencing harm and to act accordingly.
Our internal monitoring systems flag patterns associated with problem gambling, including rapid increases in deposit frequency, extended session durations, and repeated attempts to reverse withdrawal requests. When such patterns are detected, our responsible gaming team may make direct contact with the player.
Before using any of the limit tools described below, consider whether any of the following apply to you:
If two or more of these statements apply, we recommend using the tools in Section 3 and considering contact with an independent support organisation.
FreshBet provides a range of tools accessible directly from your account settings. These are available at no cost and take effect immediately or within a defined notice period, depending on the tool type.
You may set daily, weekly, or monthly deposit limits. Reductions take effect immediately. Increases require a 24-hour cooling-off period before activation, in accordance with UK Gambling Commission requirements.
Loss limits cap the total amount you can lose within a specified period. As with deposit limits, reductions are immediate; increases are subject to a delay.
This tool restricts how long a single session may last. Once the limit is reached, you will be logged out automatically. A reality check notification can also be enabled to alert you at set intervals during play.
Self-exclusion removes access to your FreshBet account for a minimum period of six months. During this time, your account cannot be reopened regardless of request. Upon expiry, reactivation requires a deliberate action from you — access is not restored automatically.
Self-exclusion through FreshBet also allows you to register with GAMSTOP, the national self-exclusion scheme. GAMSTOP extends your exclusion across all UK-licensed gambling operators simultaneously.
A cooling-off period temporarily suspends your account for a shorter duration — between 24 hours and 30 days. This is intended for players who want a structured break without committing to a full self-exclusion.
FreshBet does not permit account registration or gambling by anyone under the age of 18. Identity verification is conducted for all accounts, and additional checks are triggered when age cannot be confirmed from initial documentation.
We recommend that any device used to access FreshBet is protected against use by minors. Third-party parental control software is available for this purpose.
We do not extend credit to players. Gambling while subject to significant financial pressure is inadvisable, and FreshBet's tools are available to any player who wishes to reduce or suspend their activity during such periods.
FreshBet encourages any player experiencing gambling-related harm to seek independent support. The following organisations provide free, confidential assistance to individuals and their families:
These services operate independently of FreshBet. Their guidance is not subject to any commercial relationship with us.
If you wish to close your account permanently rather than self-exclude, contact our customer support team directly. Account closure requests are processed within one business day. Any remaining balance at the time of closure will be returned to you in accordance with our withdrawal procedures.
This policy applies to all registered accounts held with FreshBet in the United Kingdom. For queries regarding any of the tools or provisions described here, contact our responsible gaming support team via the methods listed in your account settings.
